GENERATIVE ENGINE OPTIMISATION (GEO)

Search is changing. Fast. Are you ready?

We help brands gain visibility on AI chatbots and next-gen search engines. It’s SEO – just not the kind you’re used to.

AI chatbot traffic has surged 136% since April 2024

Optimising for AI chatbots is no longer optional – it’s fast becoming a make-or-break factor for brand visibility.

WHAT HAPPENS TO MY SEO TRAFFIC IN AN AI WORLD?

Expect less traffic from search engines like Google – and more from AI referrals

AI tools like ChatGPT and Gemini give users answers without clicking on websites

That means fewer people may visit your site from Google or Bing

We’re already seeing this: your brand shows up more, but gets clicked less

OUR

SOLUTION

We've spent decades mastering search – and now we're optimising for what comes next: AI chatbots, zero-click answers, and generative visibility.

Our suite of Generative Engine Optimisation Tactics can help your brand capitalise on what's next:

Creative Studio

Social Media

SEO

Digital Advertising

Public Relations

PUBLIC
RELATIONS

DIGITAL
ADVERTISING

SEARCH ENGINE
OPTIMISATION (SEO)

SOCIAL
MEDIA

CREATIVE
STUDIO

AI Engine Brand Presence Audits

We assess how your brand currently appears across major AI chatbots, comparing it to competitors and highlighting gaps in visibility, accuracy, and influence.

Opportunity Mapping & Prioritisation

We translate strategic insights into a prioritised roadmap — identifying which prompts, topics, and touchpoints offer the highest value for your brand to appear in AI-generated results, guiding asset creation and activation.

AI Tracking & Reporting

We provide reporting on how your brand is appearing in AI-generated results, layered into your SEO insights to track evolving patterns and future opportunities.

Strategic Guidance for AI Chatbot Presence

We advise on the strategy required to better position your business in the AI chatbots.

AI-Ready Asset Development

We support the creation of assets and reoptimisation of existing assets — such as explainers, brand FAQs, and authoritative profiles — that are designed to become trusted sources for AI chatbots.

DIGITAL PR

Bringing traditional PR into the digital realm to maximise incorporation into AI chatbots.

WHAT ARE THE KEY DIFFERENCES BETWEEN SEO AND GEO?

GEO is not a replacement for SEO but rather a complementary approach, ensuring visibility across both traditional search engines and AI-driven platforms.

  
    Feature
    SEO
    GEO
  
    PURPOSE
    Optimise to rank on search engines

    Optimise to appear in AI Chatbot results

    FACTORS
    Keyword optimisation, backlinks, page speed, and other traditional SEO elements

    Optimising content to provide context, relevance and authority
Improving brand/product/service authority and sentiment

    USER EXPERIENCE
    Improves traditional search engine rankings to help users find information via the search engine

    Improves brand visibility to ensure Information is directly shown by AI chatbot in conversational responses or answer generations

    OUTCOME
    Higher visibility in search engines from user’s queries

    Higher visibility in AI chatbot response to user’s queries

    CONTENT REQUIREMENTS
    High-quality, keyword-rich content that delivers value and uses SEO best practices

    Content should be authoritative, relevant, and mentioned frequently online

Feature	SEO	GEO
PURPOSE	Optimise to rank on search engines	Optimise to appear in AI Chatbot results
FACTORS	Keyword optimisation, backlinks, page speed, and other traditional SEO elements	Optimising content to provide context, relevance and authority Improving brand/product/service authority and sentiment
USER EXPERIENCE	Improves traditional search engine rankings to help users find information via the search engine	Improves brand visibility to ensure Information is directly shown by AI chatbot in conversational responses or answer generations
OUTCOME	Higher visibility in search engines from user’s queries	Higher visibility in AI chatbot response to user’s queries
CONTENT REQUIREMENTS	High-quality, keyword-rich content that delivers value and uses SEO best practices	Content should be authoritative, relevant, and mentioned frequently online

A WORD FROM

OUR EXPERT

A WORD FROM

OUR EXPERT

The Cosmopole GEO practice is led by Digital Wizard, Alex Parker

Alex Parker brings nearly a decade of search experience to the forefront of GEO – helping brands stay visible in an AI-driven search landscape. With a background spanning affiliate, international, and eCommerce SEO, his multilingual skills and deep international search expertise make him particularly attuned to how generative engines respond to global audiences. Beyond search, Alex’s CRO and UX knowledge ensures visibility doesn’t just drive traffic – it drives meaningful conversions.

FAQs

1. What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation is the practice of optimizing content to rank on AI-powered platforms like ChatGPT, Perplexity, and Gemini. It goes beyond traditional SEO by focusing on how generative engines interpret and surface information.

2. How is GEO different from traditional SEO?

While traditional SEO targets search engines like Google, GEO focuses on optimizing for AI engines. It emphasizes structured data, natural language content, and authority signals suited to AI-driven queries.

3. Why is GEO important in the era of AI?

As users increasingly rely on generative AI for answers, visibility on platforms like ChatGPT and Gemini is critical. GEO helps brands stay discoverable and authoritative in this evolving search landscape.

4. Can AI help with search engine optimisation?

Absolutely. AI tools assist in keyword research, content structuring, and competitive analysis making GEO and AI SEO optimisation more precise and impactful than ever before.

5. What kind of businesses need GEO services?

Any business looking to future-proof its digital presence from eCommerce brands to professional service firms can benefit from generative engine optimisation.

6. Does Cosmopole offer AI-driven SEO strategies?

Yes. Cosmopole’s GEO service combines AI search optimisation with human creativity to deliver tailored content strategies that perform across generative platforms and search engines.

7. What does a typical GEO strategy include?

A GEO strategy involves content mapping for AI, zero-click optimisation, AI keyword optimisation, structured data, and alignment with Google’s Search Generative Experience (SGE).

8. How does Cosmopole ensure content ranks in AI-generated results?

Cosmopole uses AI SEO tools and manual refinement to align content with natural user prompts, authority sources, and structured formatting that resonates with AI systems.

9. Can GEO increase traffic and conversions?

Yes. By appearing in AI-generated answers and zero-click search results, GEO drives qualified visibility, builds trust, and leads to better user engagement and conversions.

10. Is Generative Engine Optimisation the future of search?

It’s already here. As AI continues to shape search behavior, GEO ensures your brand adapts and thrives in this new frontier of digital discovery.

GENERATIVE ENGINE OPTIMISATION (GEO)

Search is changing. Fast. Are you ready?

OUR

SOLUTION

A WORD FROM

OUR EXPERT

A WORD FROM

OUR EXPERT

The Cosmopole GEO practice is led by Digital Wizard, Alex Parker

FAQs

1. What is Generative Engine Optimisation (GEO)?

2. How is GEO different from traditional SEO?

3. Why is GEO important in the era of AI?

4. Can AI help with search engine optimisation?

5. What kind of businesses need GEO services?

6. Does Cosmopole offer AI-driven SEO strategies?

7. What does a typical GEO strategy include?

8. How does Cosmopole ensure content ranks in AI-generated results?

9. Can GEO increase traffic and conversions?

10. Is Generative Engine Optimisation the future of search?

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