GENERATIVE ENGINE OPTIMISATION (GEO)

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Search is changing. Fast. Are you ready?

We help brands gain visibility on AI chatbots and next-gen search engines. It’s SEO – just not the kind you’re used to.

AI chatbot traffic has surged 136% since April 2024
Optimising for AI chatbots is no longer optional – it’s fast becoming a make-or-break factor for brand visibility.
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WHAT HAPPENS TO MY SEO TRAFFIC IN AN AI WORLD?
Expect less traffic from search engines like Google – and more from AI referrals

AI tools like ChatGPT and Gemini give users answers without clicking on websites

That means fewer people may visit your site from Google or Bing

We’re already seeing this: your brand shows up more, but gets clicked less
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OUR 

SOLUTION

We've spent decades mastering search – and now we're optimising for what comes next: AI chatbots, zero-click answers, and generative visibility.

Our suite of Generative Engine Optimisation Tactics can help your brand capitalise on what's next:

PUBLIC 
RELATIONS
DIGITAL 
ADVERTISING
SEARCH ENGINE 
OPTIMISATION (SEO)
SOCIAL 
MEDIA
CREATIVE 
STUDIO

We assess how your brand currently appears across major AI chatbots, comparing it to competitors and highlighting gaps in visibility, accuracy, and influence.

We translate strategic insights into a prioritised roadmap — identifying which prompts, topics, and touchpoints offer the highest value for your brand to appear in AI-generated results, guiding asset creation and activation.
We provide reporting on how your brand is appearing in AI-generated results, layered into your SEO insights to track evolving patterns and future opportunities.
We advise on the strategy required to better position your business in the AI chatbots.
We support the creation of assets and reoptimisation of existing assets — such as explainers, brand FAQs, and authoritative profiles — that are designed to become trusted sources for AI chatbots.
Bringing traditional PR into the digital realm to maximise incorporation into AI chatbots.

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WHAT ARE THE KEY DIFFERENCES BETWEEN SEO AND GEO?
GEO is not a replacement for SEO but rather a complementary approach, ensuring visibility across both traditional search engines and AI-driven platforms.
Feature SEO GEO
PURPOSE Optimise to rank on search engines Optimise to appear in AI Chatbot results
FACTORS Keyword optimisation, backlinks, page speed, and other traditional SEO elements Optimising content to provide context, relevance and authority Improving brand/product/service authority and sentiment
USER EXPERIENCE Improves traditional search engine rankings to help users find information via the search engine Improves brand visibility to ensure Information is directly shown by AI chatbot in conversational responses or answer generations
OUTCOME Higher visibility in search engines from user’s queries Higher visibility in AI chatbot response to user’s queries
CONTENT REQUIREMENTS High-quality, keyword-rich content that delivers value and uses SEO best practices Content should be authoritative, relevant, and mentioned frequently online

A WORD FROM 

OUR EXPERT

A WORD FROM 

OUR EXPERT

The Cosmopole GEO practice is led by Digital Wizard, Alex Parker

Alex Parker brings nearly a decade of search experience to the forefront of GEO – helping brands stay visible in an AI-driven search landscape. With a background spanning affiliate, international, and eCommerce SEO, his multilingual skills and deep international search expertise make him particularly attuned to how generative engines respond to global audiences. Beyond search, Alex’s CRO and UX knowledge ensures visibility doesn’t just drive traffic – it drives meaningful conversions.

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Let's create something great together.

Drop us a line: 
TEL: +971 50 852 1340

Send us an email:
info@cosmopole.com

Cosmopole is proudly founded in Abu Dhabi, the vibrant capital city of the United Arab Emirates, with teams in both Abu Dhabi and Dubai.

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ABOUT

We are one of the first agencies to recognise the growing synergies between PR and Digital that will supercharge your marketing communication projects
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GET IN TOUCH

Cosmopole is proudly founded in Abu Dhabi, the vibrant capital city of the United Arab Emirates, with teams in both Abu Dhabi and Dubai.

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ABOUT
We are one of the first agencies to recognise the growing synergices between PR and Digital that will supercharge your marketing communication projects
Cosmopole Consultancy Logo
GET IN TOUCH

Cosmopole is proudly founded in Abu Dhabi, the vibrant capital city of the United Arab Emirates, with offices and teams in both Abu Dhabi and Dubai.

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